Marketing & Social Media

Our world has become increasingly dependent on social media, with so many people using these platforms to share and discover information and content. Unsurprisingly, businesses have been using social media platforms to market themselves and connect with their customers. This class will cover a broad overview of six of the most-used platforms for business (Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn), as well as how to apply basic marketing principles on social media. Are you an entrepreneur or small business owner? Help your customers find you as we look at live examples from each platform. And you’ll learn how to conduct a social media audit and build your own social media strategy. Six hours.