Marketing & Social Media

Earn a Continuing Education Certificate of Completion for Professional development. This three-part series covers the essentials of eMarketing. Students will explore ways to improve email promotions, increase website traffic, and online advertising techniques. Students will receive an email with login instructions by the start date. Please visit yougotclass.org/catalog.cfm/HowardCC or call 443-518-4680 for more information.

Facebook is *the* most-used social media platform in the world. Nearly 70% of all American adults use Facebook, and more than 9 million brands advertise on Facebook. With these statistics, it’s highly likely that your business’ customers AND your competition are on Facebook. How can your business take full advantage of this marketing channel? This course will give you strategies and best practices for marketing your business on Facebook. You’ll also get an overview of all the business tools and features currently available and learn from other brands that are using the platform successfully. Includes a section on Fundraising Tools for nonprofit organizations and a primer on Facebook Ads. 6 hours.

Our world has become increasingly dependent on social media, with so many people using these platforms to share and discover information and content. Unsurprisingly, businesses have been using social media platforms to market themselves and connect with their customers. This class will cover a broad overview of six of the most-used platforms for business (Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn), as well as how to apply basic marketing principles on social media. Are you an entrepreneur or small business owner? Help your customers find you as we look at live examples from each platform. And you’ll learn how to conduct a social media audit and build your own social media strategy. Six hours.

Earn a Continuing Education Certificate of Completion for Professional Development. Create a WordPress website or blog, customize your WordPress site by hand-coding HTML, CSS, and PHP, know necessary regular WordPress maintenance, create WordPress website backup, and know how to apply SEO techniques in WordPress. Students will receive an email with login instructions by the start date. Please visit yougotclass.org/catalog.cfm/HowardCC or call 443-518-4680 for more information.