RETAILING

RETL-103 Retail Merchandising
3 Credits
This class will acquaint students with the current world of retailing, giving a broad overview of retail store operations. It will involve a site visit to a local retailer, learning the use of current standard marketing techniques such as social networking and guerrilla marketing, goods pricing techniques, and reinforcement of the importance of an effective business plan. Also included will be the basic concepts of retailing, such as: historical and future perspectives, physical facility layouts, and team management principles. (3 hours weekly)

RETL-105 Fashion Merchandising
3 Credits
Through this course students will learn some of the fundamentals of fashion theory and consumer demands, with emphasis on how these apply to the merchandising and retailing of fashion goods. Through class projects, students will engage in analyzing merchandising plans, store images, promotions and retail management philosophies. Students will also have the opportunity throughout the course to examine career opportunities in retailing/merchandising. (3 hours weekly)

RETL-201-202 Retail Work Experience I and II
3 or 4 Credits
See COOP-201-202 Cooperative Education Work Experience I and II.