In this course, students will explore all of the primary disciplines in business on an introductory level: economics, human resource management, finance options, managerial accounting principles and marketing strategies. Students will examine challenges present in the current business environment and consider them with an eye toward ethics, social responsibility and effect management strategies in a global economy. The course is kept current by students' exposure to guest speakers and case analyses. Some written and oral reports will be required from these activities. This course is ideal both for students who wish to pursue a career in business and those who wish to gain a better understanding of the business world in which they live.
Instructors Nance Keyes
Overall Course Objectives
1. Discriminate among various types of economic systems present in the world.
2. Discuss the positive and negative aspects of the American free enterprise system, including the impact of government on the system and compare it to systems around the world.
3. Identify some of the current issues in social responsibility globally and describe how ethics impacts on social responsibility.
4. Analyze the role of global information technology in business today.
5. Compare and contrast various forms of business ownership.
6. Relate the various functions of management to the process of organizing a business.
7. Compare various management and leadership styles and theories.
8. Define and explain various personnel policies as they relate to recruiting, hiring, training and evaluating.
9. Identify some of the current issues in labor unions today.
10. Analyze the role of accounting in business.
11. Describe the role and operation of the financial markets around the world.
12. Compare various forms of short‑term and long‑term financing.
13. Explain the marketing process.
14. Describe the marketing mix, including product strategy, pricing, distribution and promotion of products for single and multinational markets.
15. Describe various problems that businesses could encounter in globalizing their business.
16. Function in a group to complete a team project that requires developing strategies to complete class assignments and meet deadlines, presenting findings both orally and in writing, and, working effectively in diverse and collaborative settings.
17. Explore various pathways and careers in business.
I. Economic Systems and Free Enterprise
II. Forms of Business Ownership
III. Managing a Business
IV. Personnel and Labor Union Issues
V. Financing a Business
VI. Marketing a Business
VII. Business in the International Arena
Course Requirements / Grading
Grading is based on 3 components: Tests (50%), Class Participation (25%) and Group Projects (25%)
BUSN5, 5th Edition. Kelly, Marcella and McGowen, Jim. Cengage Southwestern. ISBN-10: 1111826730 ISBN-13: 9781111826734